If you are new to the online space, then email marketing is probably one of the topics that you've heard about, and you are probably wondering how to do email marketing as a new online entrepreneur.
In this blog post, I am going to break it down for you!
Before we dive into how to do email marketing, it's important to first understand WHY you should be using email marketing.
As an online entrepreneur, you need to build an audience, and the best way to do this (not the only way, for sure, but the best way) is through email marketing.
Email seems to be a bit "old school", but email marketing is definitely an essentialpart of any online entrepreneur's marketing strategy. Here's why:
That's easy: ANY online entrepreneur should be using email marketing. No exceptions.
Can you build a business without email marketing? Sure you can! But it's not the smartest thing to do, as explained above under "why email marketing".
I recommend you start email marketing as soon as possible after starting your business. Even if your business isn't selling anything yet, it's a good idea to start email marketing, because once you launch, you will have a list to sell to!
That's a great question! Now, you will see that many new entrepreneurs use mailchimp. The ONLY reason I would recommend mailchimp, is because it is free. But if you have a small budget available, then I would recommend you invest in an email marketing tool, because a paid tool is just so much more user friendly and can do more.
These are the two systems I've used myself and can fully recommend:
If you like fast and easy, I recommend: Convertkit. If you want customizable and you feel okay with a more techy set-up, then I recommend: ActiveCampaign.
(disclosure: some of the links are affiliate links, which means that should you sign up with these systems through my link, I will earn a small commission, at the same price for you).
To get started with email marketing, you need:
New to email marketing, or struggling with getting results from your email marketing? You can now book an Email Marketing Strategy Intensive with Paulien Pierik, Business Coach and Social Media Expert, and walk away with the right system, your lead magnet and your email welcome sequence!
Liked this post? Save it using the pin below:
Sign up for my weekly round-up, a once-a-week overview of all the good stuff I put out into the world!