Facebook recently stated that in 2019, they are increasingly focusing on 3 main topics: Stories, Messaging and Watch (Video). Watch is Facebook’s video solution (like youtube or igtv). And part of the increased focus on Watch is the Facebook Watch Party!
So what is a Facebook Watch Party? You can think of it as an online movie night! You can now organize watch parties, which means that you can you get together to watch videos that have been uploaded to the Facebook Watch platform, as well as videos from your groups or pages, or any other public video on Facebook. You can watch simultanously with a group of people, and you can comment simultanously, which creates a sense of community and a chance to engage with your followers.
Since Watch is 1 of 3 key areas of focus for Facebook, Facebook is giving Watch Parties a lot of attention in its algorithm. Which means that when you start the host party, many people will get a notification saying “Paulien (<– insert your name here) is hosting a watch party”, compared to for example the low number of people that will receive a notification when you post inside your group or on your business page. We as entrepreneurs can benefit from that focus on Facebook Watch Party, especially now that they are still relatively new!
Here are 3 ways to use Watch Parties for your business:
You can host a Facebook Watch Party on your personal profile, on your business page and inside your Facebook Group.
On desktop, you can start the Watch Party by creating a post, as you can see here. In the apps for phone and ipad, it is very similar:
Click on “Watch Party” as shown above. Then, you will be taken to a screen where you can select the videos you want to add to your party:
A pro tip: I prepare my watch party a few days before it actually launches. I copy paste all the URLs of the videos I want to watch to a trello card (or word file). Then once you are ready to start the Watch Party, you just copy paste the URL into the search bar you see below, and you will find your video and you can add it to the watch party as shown below:
Once you are done adding videos, you can click on “done” (see the image above). You then are taken back to the post, where you can add a title and a description (make it enticing!!). And then you click post and the Watch Party will start. Woop woop! As far as I know there is no way to schedule the party, so you will need to post it in real time.
You can invite your friends once you post and you can also add videos once the party has started.
You will be taken to a screen where you can invite people, you can invite a co host, and there is a screen for live commenting (everyone can comment), see below:
You will be able to go back and forth between videos, and you will be able to replay a video.
Once you click “finish watch party” the party finishes. The viewers will get a message “The Watch Party has ended”.
The comments will no longer be visible, but the list of the videos that were shown during the Party will still be visible afterwards, so people can watch the videos on their own if they missed the Watch Party. There is no replay that includes comments (like on Facebook Live videos).
Have you done a Watch Party? By the way, if you are scared to try things like this on Facebook, here’s a golden tip: start a secret Facebook Group with only you in it (and 1 more person, which could be your business page, but FB requires at least 2 members), and test it in there!
Do you need help with getting your brand out there and growing your business, that is what I do! I would love to have a chat to see if my coaching services are a good fit for you.
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