What is the best website builder for a new entrepreneur?

May 14, 2020

Are you just starting out with your website, and not sure of what's the best website builder for your business? In this blog post, I will walk you through why you need a website, when you should create your website, which systems you need in order to be able to create a website. I will also give you my recommendations about website systems, including website builders!

 

Why a website?

Even though it is possible to grow a business without a website, especially a service based one, I 100% recommend having a website.

Here's why:
➤ A website is yours, a social media channel can be taken away from you without any reason. Like with building a list, having a website gives you a platform that is yours and yours alone.
➤ A website is the perfect platform to build your authority and grow your audience, through blogging
➤ Most products and services need detailed information, that you cannot easily add to a social media post. A website is the right place for that info.
➤ Having a website gives you credibility (or the other way around, not having a website lowers your credibility
➤ Most people still like purchasing form a website (compared to from a social media platform for example) When do you need a website? I wouldn't say you need a website right from the beginning, you can already start networking and researching your audience before you have a website, but once you are ready to start properly selling, I would recommend you have your website in place!
 

Who needs a website?

Every entrepreneur who has products or services for sale.
 

What systems / providers do I need for a website?

When you hear the term "website builder", it can mean a few things. In any case, if you want to build a website, you will need a few systems: 
  • Hosting. Hosting is basically "where your website lives". For some solutions, you will need a separate hosting provider, for some solutions, the hosting will come with the website system (see my recommendations for systems below).
  • A domain name provider: the place where you purchase your domain name and where the domain name settings are handled. This can be the same provider as the hosting provider, but doesn't have to be the same. I like having everything with the same provider, so that in case of an issue, 1 provider can not blame the other haha.
  • A content management system: a system that helps you create your content, so you don't have to code and all the content is easily accessible. The most famous one is Wordpress.
  • A theme. The theme is part of the content management system, but you usually purchase it separately. The theme manages how your site looks. A good theme can make your site look like it has been designed by a designer (but it was actually you haha)
  • An e-commerce system. This is the system that handles online transactions (such as sales of products / services / memberships / courses / digital products) ☆ A payment solution provider. This is the system that handles the payment for the e-commerce system.
  • An analytics package. This is the system that will show you how many people visited your website, which pages, and so on. Your website statistics basically.

What is the best website builder solution?

There are TONS of options out there. 

Here are my recommendations, based on my own experience, plus my clients' experience (some of the links are affiliate links, I ONLY recommend systems I know and like):

Best website builder solution 1: Wordpress with Woocommerce & Divi

This is perfect for you if you want to focus on blogging, if you sell services, or if you sell products and you are okay with handling some tech (or you have a VA / tech person who handles this for you)

  • Hosting and domain names: I can 100% recommend Siteground. They have the BEST customer services and actually know how to speak to non-techy people.
  • Content Management System: Wordpress (free with Siteground). Wordpress is the most flexible system, that can basically do anything you want. The downside is that it is not super easy or intuitive to learn.
  • Theme: Divi. Divi will help you create beautiful website pages, even if you don't know how to code. You can buy it here
  • Ecommerce platform: Woocommerce (free with Siteground)
  • Payment solution: Stripe 
  • Analytics: Google Analytics 

Best website builder solution 2: Shopify

This option if perfect for you if you want to sell physical products and you want to get your shop up and running, fast, according to the latest e-commerce trends.
You can sign up for Shopify here.
  • If you choose Shopify, you will get your hosting, Content Management System, Theme, Ecommerce platform all from Shopify
  • Domain names: Siteground 
  • Payment solution: Stripe 
  • Analytics: Google Analytics 

Best website builder solution 3: Kajabi

If you sell online courses or memberships, then I recommend Kajabi. I recently moved my website there and it is super easy to use and all in 1. You can sign up through my affiliate link here
  • If you choose Kajabi, you will get your hosting, Content Management System, Theme, Ecommerce platform all from Kajabi
  • Domain names: Siteground 
  • Payment solution: Stripe 
  • Analytics: Google Analytics 
As a fourth option, there's Wix or Squarespace for easy websites that do not require any online transactions. I want to mention them as an alternative, but I don't have any personal experience with them, so I cannot 100% recommend them.
 
So that's it: who needs a website, which systems do you need for your website, and which systems I recommend! Enjoy building your website.
 
What's next?
  • You can read more about websites on the blog.
  • If you need guidance with your website, then I can help you through my coaching services.

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